jump to navigation

How to increase website sales conversions 8 October, 2007

Posted by Adam in Blogroll, Business, General, Web marketing.
trackback

We at Rokk Media (www.rokkmedia.co.uk) are being asked more and more these days to check out an existing website with a view to increasing it’s effectiveness.

A recent email for example asked what do about plummeting sales from the enquirers website – despite being right in the middle of their traditional high season!

This was my reply:

There are two major obstacles to success for all websites as I’m sure you’ll appreciate – first get visitors to it, second push the right buttons for conversion once they are there (sales, enquiry, page visit etc).

You have been investing in PPC, which is one way to achieve the first objective (although by no means the only way) – but it’s difficult to know how effective that money was spent without knowing the terms, geo-targetting etc.

With regards the second issue I would say from an initial view of your site that although the e-commerce aspect works well – with some ‘scriptaculous’ to make it feel interesting, it is quite a bland and uninspiring design – particularly given the dynamic nature of the sport itself [note – website sold items relating to a specific sport]! The home page for example contains a good amount of text to help with SEO page referencing – but from a potential shoppers perspective there are no ‘enticements’ to lure me further in such as special offers, client testimonials, etc. For example – all prices include p&p is a great incentive – yet visually it almost disappears in the page in amongst the sea of text. I would want to give that home page a major make over with eye catching imagery and calls for action. as a minimum.

Above and beyond that are questions such as customer loyalty – do you keep in touch with them post sale with incentive deals etc? A professional email marketing solution such as our own at www.KKORespond.com can help in that direction.

Unfortunately all of the above will cost money.

There are a few things that you can do yourself today, at no further cost other than your own time however that could help at least with driving traffic through to your site – create a blog (free – http://www.blogger.com, http://www.wordpress.com etc) and add regular posts in and around the sport with clear and regular links back to your site. Aim for it to become a fountain of wisdom or commentary. This will be used to back-link your site and could dramatically increase traffic throughput with little effort. Approach suppliers, local clubs, colleagues etc to add a link to your site from theirs. Again building back-links. Post comments in other peoples blogs or forums answering questions in and around bowling topics – and add your website link as your signature (don’t use this to blatantly advertise your site as you will get blackballed!).

Hopefully these tips may prove useful for your website as well.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: